This Milan Fashion Week is definitely different than other, while most of the brands decided to create digital fashion shows, there were few designers, who still opted for a real experience for press, buyers and fashion lovers: Del Core, Valentino and Emerging Talens Milan. Most of my readers know that name already, because I had a pleasure to participate in all of their fashion shows since the beginning in 2019. ETM not only offer the most exquisitely produced fashion shows in beautiful interiors of Palazzo Visonti, but also showcase talented designers, that I am always happy to discover and introduce to my readers.
Palazzo Visonti is a prestigious address in Milan and once again it was a perfect venue for ETM fashion show and Presentation. It’s one of the most beautiful examples of Rococo Milanese and dates back to the 17th century. Heritage-infused ballrooms halls, all covered in eighteenth-century frescoes by Nicola Bertuzzi.
A prêt-a-porter fashion brand Lokomotiva launched in 2012 by Luka Grubišić and Lana Puljić, a fashion designer and an architect. I found this collection very feminine, with architecture-inspired lines.
This is surely a brand that I don’t have to introduce to you. Marc Cain was founded in 70is in Capri by Helmut Schlotterer and ever since they produce collections for everyday’s looks. Feminine, natural and a little bit different, with a typical style for that brand.
3. PERFECT POPULATION BY KL ALLEN
Perfect Population was created in 2011 in the USA. They are creating modern day lines that infuse elements of 1950s style, present day trends, and a futuristic aesthetic. This brand is loved by celebrities, and people who want to wear something different.
4. MURRII QUU COUTURE
Murrii Quu Couture is a sustainable brand from Australia. Designs are created from pre-loved garments, recreated and transformed into works of art. Full of femininity and passion and timeless fashion. All gowns are in black, unique and glamorous.
Menniti brand was founded in 2019 and has deep roots in the Southern Italian culture, They offer high-end fashion with the use of ancient symbols, colors, and motif added to the modern designs. It’s a sustainable brand that is part of One Tree Planted project and for each product they sell, they plant a tree in Colombia.
6. OTKUTYR FASHION HOUSE
OTKUTYR Fashion House is presenting best local designers since opening in 2011 in Saudi Arabia. They combine the expertise and resources of the fashion house with designers’ artistic vision.
On 24th and 25th of February Emerging Talents Milan also organized a presentations at the same location, but also including other brands, like Soave Cashmere ( Milan Brand) and Jewelry brand – Sanda Design.
Creative make-up was created by: Valeria Orlando. Production by Taerus PR: Tariel & Russ.
I hope that you enjoyed these beautiful collections presented during MFW. They were an inspiration for me and I appreciate so much that this fashion show was physical during these challenging times. All safety measures were in place, there has been a large distance between guests and masks were obligatory.
Stay tuned to see more MFW news.
Bella Zofia xx
Your Fashion, Beauty and Travel Blogger from Geneva
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Photos by imaxtree.com via Emerging Talents Milan and by me.