MACH & MACH THE R24 SEASON, A REINTERPRETATION OF THE THEME OF LOVE
THROUGH THE HOUSE’S CODES.
From Mach & Mach with love for Valentine’s Day
Joy and playfulness characterise the images, styling the collection with a mix of ultra-feminine and urban appeal.
Balancing decisiveness and tenderness, the MACH & MACH girl uses bows and hearts as symbols to express her feminine light.
The telephone becomes a metaphor for connecting to a world of wonder and dreams.
In the campaign, shot by Lorenzo Fanfani, the heart shape is reworked in different scales, celebrating the recurring element in the house’s signature styles.
Among the distinctive designs featured in the campaign is the iconic Double Bow in a cherry red shade, available in the collection through select retailers worldwide.
Photographer: Lorenzo Fanfani
Makeup Artist: Jury Schiavi
Hair: Giovanni Pastore
Talent: Lou @Elite Management Milano
About Mach & Mach Brand.
Mach & Mach is a luxury footwear and accessories brand that has garnered significant attention in the fashion world for its bold, statement-making designs. Founded by Georgian sisters Nina and Gvantsa Macharashvili, Mach & Mach has quickly risen to prominence since its inception in 2012.
The brand is known for its extravagant, embellished shoes that blend elements of fantasy, glamour, and high fashion. Each design is meticulously crafted with intricate detailing, from shimmering crystals to eye-catching sequins, pearls, and metallic accents. These opulent embellishments create a sense of drama and extravagance, making Mach & Mach shoes highly coveted among fashion enthusiasts and celebrities alike.
One of the signature styles of Mach & Mach is their crystal-embellished pumps, featuring a sleek silhouette adorned with sparkling crystals that catch the light with every step. These shoes exude glamour and sophistication, perfect for making a statement on the red carpet or at a glamorous event.
In addition to shoes, Mach & Mach also offers a range of accessories, including handbags and jewellery, all reflecting the brand’s distinctive aesthetic of luxury and extravagance.
Mach & Mach has gained a strong following on social media platforms like Instagram, where their striking designs are showcased on celebrities and influencers, further fueling their popularity and demand. The brand has also been featured in top fashion publications and worn by A-list celebrities on various red carpet-occasions, cementing its status as a go-to label for those seeking standout pieces that command attention.
Despite its relatively short time in the industry, Mach & Mach has managed to carve out a niche for itself in the competitive world of luxury fashion, thanks to its innovative designs and unwavering commitment to craftsmanship and quality. With its daring and glamorous aesthetic, Mach & Mach continues to captivate fashion lovers around the globe, solidifying its position as a powerhouse in the world of high-end footwear and accessories.
Article based on press information, as I could not go to FW this time.
As always with love
Your Swiss fashion, travel and luxury blogger.