Etam PARIS is by far the number one lingerie brand in France. This brand aspires to put French Liberté on the global scene and become the most popular French lingerie brand all over the world. They offer beautiful, feminine designs, comfy loungewear, accessories and all of it at reasonable prices. If you haven’t visited their boutiques yet then I highly recommend it, as this brand is getting more and more fashionable. Especially after last year fashion show in Paris, which was a highlight of PFW.
Etam Paris is becoming more and more visible in Switzerland. especially thanks to the wonderful boutique they have recently opened at Rue de la Confédération. It’s a boutique-like no other in Geneva. Etam concept store is the 2nd boutique like this in the world, just after Paris. of course. Inside you will see inspirations for the catwalk, cosy changing rooms and a huge selection of beautiful lingerie. Many very well prepared shop assistants will help you choose the ideal lingerie and the perfect size.
I will be honest I don’t like to buy lingerie. I often feel uncomfortable and I am not as confident with my body as I was when I was younger. Being a mom in the early forties doesn’t help. However just before St. Valentines I have received an invitation to participate in the Self-Love campaign and decided that I will participate. I will put my fear and insecurities away and treat myself with the new set of Etam PARIS lingerie. Why not? 🙂 When I arrived at the Etam Boutique lovely lady Bertille took great care of me. She helped me to choose an ideal set that made me feel sexy, confident and happy.
I have chosen the Etam Perfect Glow lingerie set and a kimono that matched the look.
Etam Paris Perfect Glow Line
The Etam lingerie brand has launched its new line of underwear for all women. Perfect Glow lingerie offers pieces for all silhouettes, aiming for beauty, well-being and self-confidence! Pieces are made in soft and comfortable microfiber, both stretchy and lifting. The Perfect Glow set immediately beautifies all bodies. It smooths the curves and diffuses a glow effect on the skin thanks to its satin-like textile in luminous colours.
The description of this range is:
ILLUMINATED SKIN, ENHANCED SILHOUETTE.
A lifting and stretchy microfiber with immediate beautifying effects
on the silhouette… and on the mood! Between lingerie and shapewear,
discover the new Perfect Glow collection.
In the collection, you can find bras, thongs and high-waisted panties. All are meant to add some curves to the silhouette. Material is soft, ultra-stretch and seamless. It gives a second skin feeling. Lingerie comes in 4 luminous shades for an immediate highlighting effect on the skin. We can choose from a satin microfiber in shades of:
copper, powder, black and red.
I decided to choose black as I have a feeling that it was the most flattering colour for me.
Also, it is a bit easier for me to choose a matching cover, as I have many in black colour. However, I must say that the red one was also very, very tempting. Another advantage of the black colour for me was that I can wear this under a blazer as the outwear. It looks so chic and effortless. I can’t wait to try this style during the next fashion week.
What I love most about this lingerie:
- It’s soft and delicate
- Shapes the body and adds more curves
- can be used as a lingerie or outwear
When I was trying out this gorgeous set at home I heard the `I am a woman` song by Emmy Meli and I thought that it was exactly what I needed that very moment. Boost my confidence and enhance the fact that I am a woman, yes I am a wife and mother, but I am still sexy, divine, and creative. I am wondering if some of you feel the same.
And here are the words:
I am woman, I am fearless
I am sexy, I’m divine
I’m unbeatable, I’m creative
Honey, you can get in line
I am feminine, I am masculine
I am anything I want
I can teach you, I can love you
If you got it goin’ on.
I paired Etam Glow set with kimono made with lace and satin. It has lace on the upper part, back and shoulders.
I was wearing gold jewellery from Bahia Jewellery. A personalized high-end brand from Geneva.
Please let me know if you like the Perfect Glow set from Etam PARIS and if you would wear it. Or perhaps there are other sets that you love. I am looking forward to hearing from you.
P.S. For more lingerie articles please click here.
As always with love
Bella Zofia xx
Your Fashion, Beauty and Travel Blogger from Geneva